Episode 1
Discovery, not demo
Most founder sales calls are demos pretending to be discovery. We separate the two and run a clean first call.
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2 episodes · 11m runtime · Updated Apr 2026
Sales Fundamentals for Founders
How a non-salesperson can run discovery, qualify well, write a real proposal, and close without sounding like a lawyer.
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Taught by Faculty Member Two
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Episode 2
Qualification frameworks (and which to ignore)
MEDDIC, BANT, SPICED — what's actually useful for early-stage sales versus theatre.
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