Apr 2026
Reactivation campaign: 412 dormant patients re-booked
Pulled the patient list, sent a four-touch email + SMS sequence offering a free 15-minute consult to anyone who hadn't been seen in 18+ months. Booked 412 of the 1,800 contacted.
Healthcare services · scaling
Harbor Dental Group
Bought a tired single-location dental practice for $1.2M and rebuilt the unit economics
A small-business acquisition story. The previous owner had run the practice for 28 years and was ready to retire. New ownership kept the staff, raised prices 18% in three months, and added a hygienist.
ReferralsLocal SEOReactivation
Documented by Faculty Member One