Apr 2026
Switched billing from per-hour to per-transaction-tier
Customers stopped haggling and average revenue per account went from $480 to $720. Two customers churned in the transition; both were unprofitable anyway.
Professional services · scaling
Ledger Ops
Productized monthly bookkeeping built on a 4-person team
A productized bookkeeping service for ecommerce companies, charging a flat monthly rate by transaction volume. Built without venture capital; first hire was a designer, not a bookkeeper.
SEOPartnershipsReferrals
Documented by Faculty Member Two · Faculty Member Four
Updates
Mar 2026
Hired a designer before a fourth bookkeeper
The bottleneck on growth wasn't capacity — it was that prospective customers couldn't tell us apart from a freelancer. New site, new onboarding flow, conversion rate doubled.