Episode 1
Distribution before product
Why your distribution channel determines what product you should build, not the other way around.
9:00free
2 episodes · 9m runtime · Updated Apr 2026
Distribution-first marketing for founders who can't (or won't) burn cash on paid acquisition until the organic loop is working.
Taught by Faculty Member Three
Why your distribution channel determines what product you should build, not the other way around.
How to build a content engine that gets cheaper per lead the longer it runs, instead of more expensive.
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