Apr 22marketing5:12free
The dollar-a-day rule for testing offers
Spending a dollar a day on a single ad against a single landing page is the cheapest way to learn whether anyone wants what you're selling.
Briefs
Sharp tactics, shipped fast.
Short standalone videos and decision-making notes. The pieces that don't need a full course but are too useful to lose.
financefundraisinghiringleadershipmarketingmindsetoperationspricingsalesstrategy
Apr 19sales7:01premium
Three discovery questions that actually work
Most discovery scripts read like depositions. Three questions, in order, do most of the work — and your prospect will thank you for them.
Apr 15pricing8:23premium
How to raise prices quietly
A six-step rollout that raises prices without losing a single customer in week one — and reframes value with the rest.
Apr 12hiring4:47free
Your second hire isn't a second of yourself
Founders default to cloning themselves. The second hire should fill a deficit, not duplicate the strength.
Apr 8finance6:05premium
Thirty-day cash runway as a daily habit
Updating your runway weekly is the calm version of finance. We walk through a fifteen-minute Friday cadence.
Apr 5marketing7:58free
The distribution-first launch checklist
Eleven items to clear before you write a single feature. Every item answers 'where will the first 100 customers come from?'.
Apr 2mindset3:39free
Founders who write, win
Writing is the cheapest, most underrated business skill. Forty minutes a day clarifies everything else you do.
Mar 28fundraising3:18premium
The tiny investor update
Five lines, sent monthly, beats a forty-slide quarterly. Here is the exact template — yes, including the 'asks' line.