Case Studies
Real businesses, documented as they're built. Not retrospective polish — actual updates as the work happens, with the trade-offs and the dead ends.
From wholesale-only to a $40k/month DTC subscription in eight months
A specialty coffee roaster that built a subscription business on the back of one thing: an opinionated tasting note PDF that landed in customers' inboxes the same day the bag did.
Food & beverage · Subscription · Email · Wholesale · Farmers markets
Apr 2026
Productized monthly bookkeeping built on a 4-person team
A productized bookkeeping service for ecommerce companies, charging a flat monthly rate by transaction volume. Built without venture capital; first hire was a designer, not a bookkeeper.
Professional services · SEO · Partnerships · Referrals
Apr 2026
Bought a tired single-location dental practice for $1.2M and rebuilt the unit economics
A small-business acquisition story. The previous owner had run the practice for 28 years and was ready to retire. New ownership kept the staff, raised prices 18% in three months, and added a hygienist.
Healthcare services · Referrals · Local SEO · Reactivation
Apr 2026
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