Pricing & Packaging

Faculty Member One

Two-decade operator who has run pricing for both bootstrapped SaaS and PE-backed industrials.

Faculty Member One spent the last twenty years building, advising, and exiting business-to-business companies across SaaS, services, and industrial verticals. Their work focuses on the unglamorous economic gears — pricing, packaging, contract terms — that decide whether a business compounds or stalls.

Courses

Pricing Your Offer

How to set a price your customers will respect, your sales team can defend, and your unit economics can survive.

Apr 20263 episodes12m runtimepricing
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Briefs

Apr 15pricing8:23premium

How to raise prices quietly

A six-step rollout that raises prices without losing a single customer in week one — and reframes value with the rest.

Case Studies

01

Harbor Dental Group

1 updatescaling

Bought a tired single-location dental practice for $1.2M and rebuilt the unit economics

A small-business acquisition story. The previous owner had run the practice for 28 years and was ready to retire. New ownership kept the staff, raised prices 18% in three months, and added a hygienist.

Healthcare services · Referrals · Local SEO · Reactivation

Apr 2026

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